consumer psychology
31.8K views | +8 today
Follow
consumer psychology
Business
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

37% of consumers say ads placed next to offensive content impact brand perception - Marketing Land

37% of consumers say ads placed next to offensive content impact brand perception - Marketing Land | consumer psychology | Scoop.it
From marketingland.com - December 10, 2018 3:24 AM

"A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands ...".

more...
No comment yet.
Sign up to comment
Scooped by Leona Ungerer
Scoop.it!

Amazon remains best perceived; Trivago is one to watch

Amazon remains best perceived; Trivago is one to watch | consumer psychology | Scoop.it
From www.mediapost.com - July 14, 2015 1:58 PM

"Most of the brands at the top of the list invest heavily in advertising and marketing," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily" "Show this list to your CFO." Amazon remains the best perceived brand for the first half of 2015, while Trivago is one to watch ..."

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn