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consumer psychology
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+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"A new Indian sportswear brand is currently causing a lot of talk in Britain – not for its clothing, but for its rather unfortunate ..." 
Scoop.it!
"A simple shift in a vowel’s sound can change the way people think and make decisions about objects—leading to a greater connection between a brand name and product features a business wants to highlight, says new research ..."
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Scoop.it!
"Creating house-brand products for a grocery or discount store means making a choice: you can either describe exactly what it is on the box, or riff in some way on the name of the brand-name product ..."
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