consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Creative response to the COVID-19 crisis in brand marketing

Creative response to the COVID-19 crisis in brand marketing | consumer psychology | Scoop.it

"With the Coronavirus crisis suddenly upending daily life, brands have struggled to find a viable creative footing to continue communicating with their audience. A recent report entitled COVID-19 Recovery & Adaption: For Brands & Businesses by Creative Digital Agency Inc ..."

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Redefining commercial experiences in 2020 for VR & AR consumers

Redefining commercial experiences in 2020 for VR & AR consumers | consumer psychology | Scoop.it

"Immersive storytelling could be the future of brand marketing. Social media platforms are optimized for every pixel and millisecond of content. As we approach the end of 2019 and look back at the most successful advertisements and marketing campaigns of the year, not one of them has involved..."

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