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Scoop.it!
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"Accepted truths in advertising continue to shift, with ideas of brand love currently dismissed as the preserve of an old order–Conquest’s David Penn considers whether we might be throwing the importance of irrationality out with the mis-placed idea of love ..." 
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Scoop.it!
"Bragging about getting the biggest discount has gained popularity in the U.S., but how do pricing promotions really impact consumer behavior? ..."
Scoop.it!
"This article is by Allen Bonde, partner and principal analyst, Digital Clarity Group, and advisor, Art+Science Partners; and Loie Maxwell, partner, Art+Science Partners. She is a former Starbucks, Target, and CVS creative executive..."
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Scoop.it!
"Go beyond Porter's Model to show how a beloved brand has power over consumers, channels, competitors, media, influencers, suppliers and new entrants ..."
Scoop.it!
"Marketers are expected to build and measure a brand. But no one agrees on what a brand is or how to measure their success. We get to the bottom of brands ..."
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