"The 20-time Grand Slam winner was spotted wearing an off-catalogue Rolex Cosmograph Daytona 'Orange' at Wimbledon 2022 ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Micro-influencer. Middle-influencer. Brand ambassador. Brand advocate. Catchy titles and buzzwords aside, these branding models are all driven by the currency of social capital and they continue to reach a growing audience ..." 
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"Global lifestyle and performance brand Skechers announced on Friday a new partnership with television personality, dancer and fitness entrepreneur Amanda Kloots as a brand ambassador ..."
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"A combination of global and local insight lay at the heart of the success of Johnnie Walker's biggest-ever marketing campaign, a top executive at the Scotch whisky brand has said ..."
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