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Scoop.it!
"If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to promote positive, intriguing or helpful stories that are on-brand ..." 
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Scoop.it!
"Marks & Spencer has been all over the UK news this week, in the way that only Marks & Spencer can ..."
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Scoop.it!
"Your online community can be your brand advocates, who can defend you in bad times and empower you during good times. Here's how to build your community ..."
Scoop.it!
"Virgin America, the air carrier, believes the support of brand advocates can help it continue to take flight in a category dominated by large rivals with significantly greater marketing budgets ..."
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