"Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of quality ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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![Brands can build trust with stories of good will [Infographic] | consumer psychology | Scoop.it](https://img.scoop.it/NyM9N3ToJ9hoJNHUXfsnSzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Consumers exposed to stories of brands doing good things are more likely to view the brand in a positive light and might even become a brand advocate ..." 
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