"For most Super Bowls, the commercials are the star of the show. But last night the New England Patriots made a historic comeback, toppling the Atlanta Falcons in overtime. Ad breaks had to be ..."
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consumer psychology
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+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Using video in your marketing campaigns is a great way to reach your target audience at scale. Learn from the best viral video marketing campaigns of 2016 ..." 
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"Here's a look at some of the best social media campaigns of 2016 thus far, with notes on how you can implement your own variation of each ..."
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"If January’s CES is the main course when it comes to trade shows, February’s New York Toy Fair is the dessert you can’t wait to dig into afterwards ..."
Scoop.it!
"Creatives, despair! With just six weeks left in 2015, the most shared of the year contains nothing but found footage, according to new data from Unruly—hilarious and adorable found footage, but found footage nonetheless.But maybe that's OK ..."
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"A roundup of the top memes, tweets and trends from Sunday's Super Bowl ..."
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"Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble ..."
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"Yesterday we looked at the 17 best print campaigns of the past year, as judged by the Press Lions judges at last week's Cannes Lions festival. We continue our Cannes recaps today with the best video spots of the year ..."
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From
gizmodo
"When we think about cities and branding we might think of a logo on a t-shirt, or perhaps a slogan that's slapped onto banners. But a city brand now encompasses much more—it's selling a lifestyle ..."
Scoop.it!
"Super Bowl? More like Super Bust! The team that set a record for most points in the NFL this season almost set another Sunday night: team to score zero points in a Super Bowl ..."
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"It was a year for thinking big, and spreading the wealth. Advertisers continued to move well beyond the 30-, 60- and even 90-second spot in 2013, as two of our top 10 ads this year, including No. 1, stretch beyond three minutes..."
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"Interbrand & ET introduce the first edition of Best Indian Brands, an India focused version of Interbrand’s highly acclaimed Best Global Brands study..."
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Scoop.it!
"Best and worst ads of 2016: From the puppymonkeybaby for Mountain Dew Kickstart to Taco Bell’s giant taco-head selfies, advertising was asking us to think too hard ..."
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From
snip
"SlideShares are a great way to consume content. Here're 10 of the best social media SlideShares of 2016 to enhance your social media marketing in 2017 ..."
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From
kotaku
"Being the very best (like no one ever was) is surprisingly difficult in Pokémon Go. You can’t just grind your way to a strong Pokémon anymore: you’ve got to get out there and explore ..."
Scoop.it!
"We've looked at the year's 10 best commercials. Now, it's time to head outside and check out some of 2015's best out-of-home work ..."
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"Are you reading these top marketing blogs? Get ahead of the curve with some unexpected finds here ..." Via Jeff Domansky
Jeff Domansky's curator insight,
May 10, 2015 1:17 AM
Are you reading these top marketing blogs? Get ahead of the curve with some unexpected finds here.
Scoop.it!
"It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers ..."
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"Another month has passed, so it’s time for us to round up some of the more noteworthy social campaigns we’ve seen in June ..."
Scoop.it!
"If you're on the hunt for something new and interesting to read, you have plenty of places to turn. This week, we're looking at five of the best book recommendation sites, services, or groups, based on your nominations ..."
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"When the Super Bowl is a blowout, you need the commercials to pick up the slack. The good news from Sunday night: On the whole, the ads were stronger than last year ..."
Scoop.it!
"Each year the world turns its attention to the Super Bowl, and not just for the game, but also for the commercials ..."
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A marketing firm discovers the biggest winners and losers in vodka packaging. You might be surprised how well Svedka stacks up against Absolut.
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