consumer psychology
31.8K views | +8 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

Behavioral economics reinvigorates Wrigley's Extra | WARC

Behavioral economics reinvigorates Wrigley's Extra | WARC | consumer psychology | Scoop.it

"Extra, the gum brand made by the Wrigley unit of Mars Inc., successfully tapped the power of behavioral economics to reinvigorate its positioning and build deeper consumer connections ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

How a little nudge can lead to better decisions - Financial Times

How a little nudge can lead to better decisions - Financial Times | consumer psychology | Scoop.it

"When Richard Thaler signs copies of the best-selling book Nudge, which he co-authored with legal scholar Cass Sunstein, he always writes “Nudge for good” next to his name ..."

Security Locksmith Bloomingdale IL's curator insight, November 16, 2015 5:03 AM
At Security Locksmith Bloomingdale IL, the team understands how much you work hard in securing your commercial enterprise or business. This is the same reason why our team is here – to present you with the latest technologies advantageous in protecting your commercial assets. Professional locksmith services are not the only thing you can expect from us. We can give you a comprehensive security system suited for your commercial business’ needs. Some of the services we offer are: More details http:/http://www.shieldlocksmithvillapark.info/
Sandra Pickering @opento's comment, November 16, 2015 8:05 AM
thank you Leona
Scooped by Leona Ungerer
Scoop.it!

McDonald's behavioral economics: random rewards work better

McDonald's behavioral economics: random rewards work better | consumer psychology | Scoop.it

"McDonald's Super Bowl campaign tapped into a core behavioral economics principle: rewards work better when they're random ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

coglode.com

"We distill the latest research in behavioural economics and consumer psychology down into easy-to-understand little brain gems for decision-makers to use and share ..."

Leona Ungerer's insight:

Please click (as suggested)  to access information.

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

The scientists who decide what and how we eat

The scientists who decide what and how we eat | consumer psychology | Scoop.it

"Behind every weight-loss tip you read in a magazine is a scientific study aimed at figuring out the psychology of our dining habits ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Simple advice on product psychology

Simple advice on product psychology | consumer psychology | Scoop.it

"We distill the latest research in behavioural economics & consumer psychology down into easy-to-understand little brain gems for decision-makers to use and share ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Why agencies must focus on consumer behaviour as well as sentiment

Why agencies must focus on consumer behaviour as well as sentiment | consumer psychology | Scoop.it

"Advertising and marketing are fixated with changing the way we think about a brand rather than changing the way we buy ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Shattering the norms of traditional economics

Shattering the norms of traditional economics | consumer psychology | Scoop.it

"Agents in an economy are supposed to be rational. People – wearing multiple hats as consumers, inves­tors, employers or employees – take decisions on an everyday basis..."

No comment yet.