consumer psychology
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Real-life consumer psychology – with a touch of technology
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Emotional marketing: An enormous guide

Emotional marketing: An enormous guide | consumer psychology | Scoop.it

"In this guide, you'll learn how emotions influence decisions. And you'll learn how to use that information to influence perception and behavior ..."

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Millennials vs. Baby boomers: How attitudes and behaviors differ [Infographic]

Millennials vs. Baby boomers: How attitudes and behaviors differ [Infographic] | consumer psychology | Scoop.it

"Millennials are more likely than Baby Boomers to do multiple things while consuming media, to pay for socially responsible products, and to be willing to try new digital platforms ..."

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Survey says social media could lead to more divorces

Survey says social media could lead to more divorces | consumer psychology | Scoop.it

"A new survey has determined that a spouse's social media behavior makes a big impact on the likelihood of an eventual divorce. The survey looked at 2000 married people from Britain ..."

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Green ingredients: Change behavior by perceptions - Natural Products INSIDER (blog)

Green ingredients: Change behavior by perceptions - Natural Products INSIDER (blog) | consumer psychology | Scoop.it

"SKIM, a marketing research consultancy focused on impacting consumer decision making, identified three communications best practices for enlightening consumers about green ingredients ..."

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Social marketing: show the world what your brand’s values are

Social marketing: show the world what your brand’s values are | consumer psychology | Scoop.it

"McDonald’s is offering burgers for cans, while some US residents can score free Ben & Jerry’s ice-cream for trading in violent video games ..."

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Mobile phone app sheds new light on risk taking behaviour - BBC News

Mobile phone app sheds new light on risk taking behaviour - BBC News | consumer psychology | Scoop.it

"New research shows that risky behaviour and impulsiveness can be reliably tested with specially designed mobile phone games ..."

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Ethical behaviour guides on app - Sydney Morning Herald

Ethical behaviour guides on app - Sydney Morning Herald | consumer psychology | Scoop.it

"Australian politicians and public servants tempted by bribery or corruption can soon turn to a mobile moral compass if their own consciences are found to be wanting ..."

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Real Business - Consumer psychology holds key to success for retail’s digital future

Real Business - Consumer psychology holds key to success for retail’s digital future | consumer psychology | Scoop.it

"Online retail is one part of the economy that is really doing well. Indeed, the statistics show it is a substantial success story bringing in record business for firms like John Lewis ..."

Paulina Deik's curator insight, January 7, 2014 5:53 AM

L'avenir de retail se trouve dans la psychologie! 

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How Social Media Created a Hand Hygiene Revolution

How Social Media Created a Hand Hygiene Revolution | consumer psychology | Scoop.it

"Hand hygiene has become very social with hundred of daily tweets, new videos, mainstream news and new blogs. So how exactly did this hand hygiene social media revolution get started?..."

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Attention, Shoppers: Store Is Tracking Your Cell

Attention, Shoppers: Store Is Tracking Your Cell | consumer psychology | Scoop.it

"Using video surveillance, and signals from shoppers’ cellphones and apps, retailers are tracking customers’ behavior and moods..."

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What's Your Social-Media Genotype? | MIT Technology Review

What's Your Social-Media Genotype? | MIT Technology Review | consumer psychology | Scoop.it

"Your pattern of behaviour on Twitter can be defined by a simple “genotype” and used to predict your future behaviour, say network researchers..."

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Eight ways to create powerful brand rituals | Branding Strategy Insider

Eight ways to create powerful brand rituals | Branding Strategy Insider | consumer psychology | Scoop.it

"Call them rituals, ceremonies, habits … associating a brand with a set behavior can have a powerful effect on loyalty and enjoyment ..."

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Motivating eco-friendly behaviors depends on cultural values | PsyPost

Motivating eco-friendly behaviors depends on cultural values | PsyPost | consumer psychology | Scoop.it

"The specific cultural values of a country may determine whether concern about environmental issues actually leads individuals to engage in environmentally ..."

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Why cereal lovers won't be giving up their two-star Coco-Pops - The Age

Why cereal lovers won't be giving up their two-star Coco-Pops - The Age | consumer psychology | Scoop.it

"Human behaviour is pretty consistent, which is why education campaigns are not as effective as we might hope ..."

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Five reasons rejection in online dating hurts so bad - Huffington Post

Five  reasons rejection in online dating hurts so bad - Huffington Post | consumer psychology | Scoop.it

"Online dating over 50 is a petri dish for weird behaviors, a lot of it kind of fascinating. But one of the weirdest behaviors is the phenomenon of people getting their feelings hurt by, and reacting angrily to, people they haven't even met ..."

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Starbucks employee asks woman with service dog to leave because there’s “no proof” he’s a service animal

Starbucks employee asks woman with service dog to leave because there’s “no proof” he’s a service animal | consumer psychology | Scoop.it

"Starbucks is once again making headlines for an employee’s reaction to a customer with a service dog. And once again the coffee shop seems to be in the wrong – and apologizing ..."

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Secret city design tricks manipulate your behaviour

Secret city design tricks manipulate your behaviour | consumer psychology | Scoop.it

"Hidden in cities and towns are "unpleasant designs" designed to manipulate our behaviour ..."

Scott Davidson (sdavidsonuk@gmail.com)'s curator insight, June 11, 2014 5:15 AM

This will make your next walk in the city a very different experience

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Using social media as new tool to explain human behavior

Using social media as new tool to explain human behavior | consumer psychology | Scoop.it

"Researchers are new beneficiaries of big data as information garnered from Facebook and Twitter are ..."

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Conversation Agent - Valeria Maltoni: How Social Currency Affects Behavior

Conversation Agent - Valeria Maltoni: How Social Currency Affects Behavior | consumer psychology | Scoop.it

"It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public. Numerous studies have been conducted about the impact of reviews on buying behavior..."

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Rich People Just Care Less

Rich People Just Care Less | consumer psychology | Scoop.it

"The poor are more attuned to social relations, because they have to be. Reducing the economic gap may be impossible without also addressing the gap in empathy..."

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Why Behavior Change Apps Fail To Change Behavior | TechCrunch

Why Behavior Change Apps Fail To Change Behavior | TechCrunch | consumer psychology | Scoop.it

"Imagine walking into a busy mall when someone approaches you with an open hand. “Would you have some coins to take the bus, please?” he asks. But in this case, the person is not a panhandler..."

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