"GlobalWebIndex's Olivia Valentine looks at the role social media has played, and continues to play, in shaping the beauty industry ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"New tech giving the beauty sector a new look : latest innovations about retail ...." 
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"Augmented Reality Can Rescue You From Facing The Embarrassing Situations With Your Makeup Skills. Try Modiface, A Virtual Makeover App ..."
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"When it comes to beauty products, millennials are a suspicious crew. Burned by stressful counter experiences and hyperbolic magazine reviews, and harboring a sense that very few opinions ..."
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"L'Oréal's chief digital officer tells Sophie Curtis how innovations in technology are impacting the beauty industry ..."
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"Travel Retail sales passed the €2bn milestone for the cosmetics company..."
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"In the last few years, celebrities have gone from merely endorsing or collaborating with outside beauty brands to launching their own full-fledged lines. These brands — including Rihanna’s Fenty Beauty, Pat McGrath Labs, Kim Kardashian’s KKW Beauty and Madonna’s MDNA Skin ..."
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"Market research firm Mintel has observed that water as a precious commodity is a trend which is about to hit the beauty industry in a big way ..."
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From
i-d
"Augmented and virtual reality could disrupt the entire billion-dollar beauty industry. How can something that exists only on your smartphone be so empowering? ..."
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"How do top beauty brands use social media? Jaylee Miguel looks at how Benefit, Avon and Chanel engage their customers ..."
Leona Ungerer's insight:
"For an industry that has been built on recommendation through word of mouth, it was relatively slow on the uptake of social media."
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