"Because so many Millennials are in charge of buying decisions, business trends for the upcoming years will change ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Marketers, manufacturers and retailers are recognizing the group’s potential as the consumers who will drive the economy in the decades ahead ..." 
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![Millennials vs. Baby boomers: How attitudes and behaviors differ [Infographic] | consumer psychology | Scoop.it](https://img.scoop.it/A0fuhbh5m6Pv1UNlhXknKDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Millennials are more likely than Baby Boomers to do multiple things while consuming media, to pay for socially responsible products, and to be willing to try new digital platforms ..."
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