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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Learn how large and small eCommerce brands are leveraging social media to build their brand, foster engagement and help encourage their target audience to shop ..." 
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"Data science provides a real answer to a multi-million dollar question ..."
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"Many sustainability-driven businesses aren’t providing consumers with the environments in which to meet their sustainability aspirations — that’s according to Sille Krukow, founder of Krukow Behavioural Consulting ..."
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"Wix.com's latest Super Bowl teaser ad stars Rex Lee and Brett Favre ..."
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"Macy's recently engaged mobile users with a word-association game on Pandora's iPhone application designed to boost brand awareness and promote a one-day sale. "To be successful in mobile, cognition is required, and participation with a brand message is the best way to achieve cognition..."
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"Audi’s ‘Clowns’ campaign marked a departure for the auto marque but early brand metrics are looking promising according to the agency that developed the work ..."
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"Social media has a much more significant impact on people’s purchase decisions than you think. Find out how brands can use social media to drive conversions ..."
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"Which 2017 Super Bowl commercials had high viewer recall, and why? Which Ads elicited positive vs. negative responses and sentiment? Check out the results of this one-question, text analytics study ..."
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When it comes to building awareness, how much is too much? Multi-channel campaigns harnessing the power of digital space, air time and even real time have proven successful. But when does it tip over into overkill?
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"Consumer behaviour needs to change for sustainability: this was one of the key messages from the European and Asia-Pacific editions of the Sustainable Cosmetics Summit (www.sustainablecosmeticssummit.com). Over 150 senior executives convened at each edition in Paris and Hong Kong to discuss key sustainability issues affecting the cosmetics industry..."
C. Baillion & G. Bauer's curator insight,
March 29, 2014 6:07 AM
Key message from the Sustainable Cosmetics Summit for Asia: Although operators are implementing a raft of sustainability initiatives, consumer education and recognition of such remains low: -Airport lounges are the ideal platform to educate consumers on such products because of the growing middle-classes and increase in travel time -Over 70% of Chinese and Korean consumers state they are aware of such issues, however awareness was not translating into demand.
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"International brands planning to enter African markets need to work hard to achieve their goals, a leading industry figure has said, as he warned that too many display ignorance and arrogance..."
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