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Scoop.it!
Students don’t tend to like brands, but brands need to talk to them, but they are a complex group, described by just one term over a period of intense transition. We Are Social strategist Casper Vahlgren writes about the lessons that arose from the agency’s award-winning work with students . ." 
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Scoop.it!
"Disney used a variety of tactics to promote the movie to different audiences and tell them it was not just a film but a magical experience ..."
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Scoop.it!
"Thanks to Rio's U.S.-friendly time zone, the games are expected to draw significant prime-time viewers. With such a large captive audience within reach, advertisers are zeroing in on key demographics to ensure perfect pitches ..."
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