"Emerging technologies are introducing entirely new ways to reach people, as well as entirely new ways to act and interact with them..."
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consumer psychology
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+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"There are so many ways to underserve your audience. When it comes to social media marketing, we all have a lot to lose and a lot more to gain ..." 
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"For pretty much every brand out there, social listening would reveal that Instagram is an important channel. But in case you missed it, here are 51 statistics to sway you ..."
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"The growth of e-sports has led to more branded experiences. Kim Benjamin finds out how brands can tap into the phenomenon ..."
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"Viewers of international TV channels are more diverse than advertisers have previously assumed, according to new research which debunks the notion that only high-income consumers are watching ..."
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From
digiday
"A number of brands, including Coca-Cola, Nike, Jaguar, Sea World and Ripple Foods have started using images to both segment and target their audiences ..."
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"Brands geared toward younger consumers, such as Mattel, Warner Bros. and DC Comics, are trying to create branded content that resonates with their audiences ..."
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"Why is it that most technology companies don't know how to market their products? ..."
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"Disney's brand doesn't want to be a tale as old as time. Thanks to creative thinking, adapting to new technology, and acting from an authentic point-of-view, Disney has been able to keep up with every age group of its fans ..."
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"Some of the less obvious marketing mega trends are also some of the most important. Four developments you need to consider for 2017 ..."
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"Facebook is trying to recapture a younger audience, and has announced the launch of a new social media network called Lifestage ..."
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![Thirty-one types of content we crave [Infographic] | consumer psychology | Scoop.it](https://img.scoop.it/HOGxVdHZyRpEbS5EZ6RvVjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Discover 31 types of content that your audience doesn’t tire of, always has time for, and wants to share with others – Content Marketing Institute ..."
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"Hordes of fans queue outside, eagerly awaiting a glimpse of their heroes. But this isn't the Champions League final. This isn't the Super Bowl. This is eSports ..."
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Scoop.it!
"Find out how Facebook ads work today, the types and formats available to you, and 13 Facebook Ads examples that show how best to use them ...."
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"Every company under the sun is on social media, or so it seems. It’s not surprising really, given that the number of social media users hit 3.196 billion in 2018 and the majority of those people log into their accounts at least once per day ..."
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"How do you know when to give another channel a try? And how do you know how to engage your audience in unfamiliar territory? Social listening, of course! Here's how, using Tumblr as an example ..."
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"Part of an effective social strategy is ensuring that campaigns not only anticipate what their audience will talk about but also ensuring that they seamlessly become part of the conversation. ..."
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![Five steps to create effective customer profiling [INFOGRAPHIC] | consumer psychology | Scoop.it](https://img.scoop.it/iTA7wumzGs0b8KDS_helvDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
From
medium
"In the modern marketing world understanding audience is crucial for brands. Customer profiling is a huge step towards being able to provide that service. Profiling your customers enables you to draw insights on your most valuable customers, least valuable customers and greatest opportunities ..."
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"Attraction marketing has become one of the largest and most successful online marketing strategies today.
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From
adage
"Understanding psychology will help you create successful video content, writes Tom More, CEO and founder of Slidely ..."
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"The cable news network will shut down the social media app and absorb its 12 employees, who will work to persuade younger, more skeptical viewers to tune in ..."
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"McDonald's, the quick service restaurant, closed down a youth-focused channel on YouTube earlier this year because it wasn't generating enough interest, but marketers at the company say they have learned from the experience. ..."
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"Somerset House’s new exhibition on the work of Icelandic musician Björk explores the combined power of technology and music in creating emotional audience experiences ..."
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"Content - The more relevant, interesting, and even entertaining the content that you share or publish, the more your audience will view you as a trustworthy source of information, and no ..."
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"According to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand doing right? ..."
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