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Scoop.it!
"Immersive storytelling could be the future of brand marketing. Social media platforms are optimized for every pixel and millisecond of content. As we approach the end of 2019 and look back at the most successful advertisements and marketing campaigns of the year, not one of them has involved..." 
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Scoop.it!
"In a crowded beer marketplace, a quality product, vivid packaging or an active social media presence often are not enough for a company to capture consumers’ attention. Now more than ever, both established companies and early-stage craft breweries are turning to new technology to help them cut..."
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"Attention is, supposedly, very important for advertising to function, but according to Facebook's planners that idea is outdated and in need of shaking up ..."
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"Think about the last time you worked on a design: was there an action that viewers were expected to complete? Were they supposed to buy something, learn something, or contact someone? This is where design meets consumer behavior ..."
Ayu Dita's curator insight,
August 3, 2015 3:53 AM
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"What if there were a mobile ad that made viewers feel like they were inside a smartphone instead of just looking at one? What if the ad seemed to jump out as the user scrolled down, offering a three-dimensional perspective? ..."
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"Jewelry sales continue to plummet. Are iPhones and Kindles to blame? ..."
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"Brands have a love-hate relationship with Amazon. But exclusive new research shows that even marketers that embrace the site face an uphill battle in grabbing shoppers' attention ..."
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"Say it isn't so. Grocery stores are already a non-stop barrage of ads and signage trying to convince you to buy things, but soon that will even include those simple plastic dividers we use to separate our groceries on the checkout conveyor belts ..."
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"It is always interesting to know which team is getting more of theworld’s attention in every World Cup, including in this awaited 2014 World Cupin Brazil ..."
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"To grab attention, retailers are showcasing works by famous artists, investing in music playlists that enhance a brand's ambience, and installing customized flooring, dramatic lighting and even design-oriented fixtures that can display products to their best advantage ..."
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![The History of Advertising: How Consumers Won the War for Their Attention [SlideShare] | consumer psychology | Scoop.it](https://img.scoop.it/v-OWw-K5an8oS4LqZudIJDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Read this comprehensive history of the evolution of advertising, and how it has impacted the way consumers research and buy today..."
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From
hbr
"A study of 3,500 posts offers insights for digital marketers ..."
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"Motion graphics and animation is used in all sectors including medical, educational and non-profits. It's a way of staying in touch with your audience. Videos get more feedback and comments ..."
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"The brands that win the battle for consumer attention—and ultimately loyalty—are those that offer their customers an outstanding customer experience. What was considered innovative last year, is the minimum consumers expect the next—as the biggest brands out-do each other and set new norms ..."
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"People search for happiness their entire lives, but the secret might come down to where and when you focus your attention on the good and bad. By learning to train your attention in a practical way, you can gradually become a happier person ..."
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"Meet the super-fans who spend hours every day refreshing Instagram and Twitter, trying to be the first to like Beyonce's photo ..."
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"Researchers say news about a company or product blemish may actually strengthen consumers’ positive impressions ..."
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"Taco Bell made a bold move today to grab the attention of hungry millennials ..."
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"Why we saw the same game but may see and remember it differently ..."
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"Startup Adnimation is launching an ad network with a new approach to attracting the attention of online viewers. As you can probably guess from the name ..."
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"With ever more pressure to vie for consumer attention, marketers are trademarking in new sensory territory, explains anthropologist David Howes, who directs the Centre for Sensory Studies at Concordia University in Montreal, Canada..."
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