"NCAA's new rules on NIL marketing collide perfectly with a booming creator economy, giving golden opportunities to athletes unlikely to turn pro -- and some of them are ... interesting ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Lots of brands are getting into wearable tech. But Puma decided to make some "raceable" tech in the form of a little robot pin wheels that follows the lines on racing tracks and pushes runners to hit any pace, and eclipse it ..." 
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"Science suggests wearing the right gear can lift athletes by making them think it will allow them to go faster, or higher ..."
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"Nike and Tiger Woods are no strangers to controversy. Nike has created its brand tying its name to famous athletes..."
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"New Balance is taking aim at post-collegiate, metropolitan female athletes with a new marketing push that includes its first-ever catalog set to reach 1 million targeted consumers next week ..."
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"Learn how to activate and manage athletes in social media to get more value from sponsorships and endorsements..."
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