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Brands looking to grow athleisure should focus on what to wear to work –

Brands looking to grow athleisure should focus on what to wear to work – | consumer psychology | Scoop.it
From sourcingjournal.com - April 4, 2020 4:06 AM

"Consumers increasingly want comfort in all their clothing, meaning brands that want to grow in athleisure should create work-ready options ..."

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The rise of athleisure: how the high street is cashing in on office-to-gym wear

The rise of athleisure: how the high street is cashing in on office-to-gym wear | consumer psychology | Scoop.it
From www.telegraph.co.uk - September 18, 2016 1:34 AM

"Alexander Wang, the acclaimed New York designer, energetically bounded down the catwalk last week to rapturous applause after surprising the fashion industry with a stealth collaboration with sportswear giant Adidas ..."

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In a world of athleisure influence, here’s how denim is adapting – 

In a world of athleisure influence, here’s how denim is adapting –  | consumer psychology | Scoop.it
From sourcingjournal.com - February 17, 2019 9:43 AM

"With athleisure's adoption, it would be easy to think joggers and leggings are the top fashion bottom worldwide, edging out even denim ..."

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