Here's how rich people are using high-end pawn shops | consumer psychology | Scoop.it
From www.businessinsider.com - September 12, 2014 1:09 AM

"The term "pawn shop" tends to summon mental images of a seedy strip mall storefront dealing in Grandma's jewelry and signed baseball cards. That's why Paul Aitken, CEO of asset lending site Borro, doesn't use it to describe his company ..."