consumer psychology
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Real-life consumer psychology – with a touch of technology
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Eight iconic American logos that changed branding forever

Eight iconic American logos that changed branding forever | consumer psychology | Scoop.it

"Here's what you can learn from these hugely successful US brand logos ...."

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How to avoid the pitfalls of innovation in emerging markets - Knowledge@Wharton

How to avoid the pitfalls of innovation in emerging markets - Knowledge@Wharton | consumer psychology | Scoop.it

"Emerging markets were poised to create disruptive products to upend global markets. After many failures -- and some successes – what are the lessons learned? ..."

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Chinese thirst for bottled water benefits Nestlé | WARC

Chinese thirst for bottled water benefits Nestlé | WARC | consumer psychology | Scoop.it

"China’s bottled water market is dominated by local brands, but a growing number of health-conscious and aspirational consumers have developed a taste for imported mineral water, which is a boon for international brands ..."

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E-commerce: How Apple, Google, others tap consumer behaviour and psychology to win - World News Report - EIN News

E-commerce: How Apple, Google, others tap consumer behaviour and psychology to win - World News Report - EIN News | consumer psychology | Scoop.it

"Tapping in on the fundamentals of consumer behaviour and psychology, companies like Apple, Google, Tesco, to name some, have modified their transaction models with customers and other stakeholders ..."

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