"A new content series features animated versions of home care products as the CPG giant seeks to woo Gen Z viewers who have driven cleaning trends ..."
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consumer psychology
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+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Motion graphics and animation is used in all sectors including medical, educational and non-profits. It's a way of staying in touch with your audience. Videos get more feedback and comments ..." 
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"Planters' iconic mascot is getting to be a real nut-buster these days. Slap on your monocle and watch how Mr. Peanut taunts his nemesis, Richard the Nutcracker, in the new ad below, sealing the dude in a glass chamber and tempting him with snacks to test Planters' "craveability." That's one sadistic nut! ..."
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"Sit back, grab a hot cup of tea, maybe open up a bag of cookies and enjoy yourself with this lovely musical animation called Love in the Time of Advertising. It's a short made by David Bokser & Matt Berenty and it's adorable in all the right ways, punching through with humor, emotion, double meanings and visual style to fill your imagination ..."
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"The Bank of Melbourne has unveiled a new campaign promoting children's saving accounts which debuts on cinema screens across Victoria on Boxing Day..."
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"Ember and Wade, the two main characters in Disney and Pixar’s Elemental, are visual effects in and of themselves—one Fire and one Water ..."
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"WaterAid raises awareness of the impact of the water crisis has on women and girls and illustrates the knock-on effect in the animation ‘Brides of the Well’ directed by the Indian director, Shekhar Lapur ..."
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"Briar" and "Bramble", the popular bear brothers of the Chinese animation program Boonie Bears, are attracting global attention ..."
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"Startup Adnimation is launching an ad network with a new approach to attracting the attention of online viewers. As you can probably guess from the name ..."
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"An animated public service announcement about dumb ways to die has made it to the history books by being named the best television advertisement in the world..."
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