Cannes Lions creative effectiveness: Solutions with products at the core | WARC  | consumer psychology | Scoop.it
From www.warc.com - August 1, 2018 3:33 AM

"Strategy needed to go far beyond a creative asset in 2018, a WARC analysis of the 169 campaigns entered into the Cannes Creative Effectiveness Lions finds. In a study of the effectiveness awards, product-led solutions, emotion and humour, e-commerce thinking, and purpose with PR were found to drive sales ..."