consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Creatives turn smartphones into interactive books during Facebook hackathon

Creatives turn smartphones into interactive books during Facebook hackathon | consumer psychology | Scoop.it

"Hackathons have long been a staple of Facebook's Silicon Valley culture, and they're increasingly becoming part of the agency world, which is why the social network wants to create them for brands in hopes of helping them find the next big idea ..."

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Why agencies must focus on consumer behaviour as well as sentiment

Why agencies must focus on consumer behaviour as well as sentiment | consumer psychology | Scoop.it

"Advertising and marketing are fixated with changing the way we think about a brand rather than changing the way we buy ..."

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A two-person agency you've never heard of made Nike's stirring women's World Cup ad

A two-person agency you've never heard of made Nike's stirring women's World Cup ad | consumer psychology | Scoop.it

"The U.S. women's soccer team has a roster of stand-out stars, but their individual strengths work best when they play as a team ..."

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