consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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What is ‘bigorexia’? - The New York Times

What is ‘bigorexia’? - The New York Times | consumer psychology | Scoop.it

"A social media diet of perfect bodies is spurring some teenage boys to form muscle dysmorphia ..."

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'Enriching benefits': Why consumers love brands that make them feel like good people

'Enriching benefits': Why consumers love brands that make them feel like good people | consumer psychology | Scoop.it

"Brand Management - Enriching benefits have a strong influence on how much consumers admire a brand. Such benefits inspire consumers, moving them to action and engendering loyalty toward the brand ..."

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