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"Sneaker brands are fond of running challenges, and they can make for some cool ad stunts. Asics has done this for years, running outdoor ads that challenged people to race against a digital image of U.S ..."
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Scooped by Leona Ungerer |
Marcos Santiago's curator insight,
March 30, 2016 2:55 AM
when i first saw this article, i knew that it was going to be interesting to read. this article is about an advertisement for a shoe company. they decided to put a machine that can measure the speed of people running with a camera. they challenged people to try to run as fast as they could to be able to get a free pair of shoes. this challenge seems very fun and it is also very effective since many people wanted to give it a try. the company Reebok wanted to give the people something real as a prize, and that got a lot of people interested. this article was rather short, but it was fun to read and it also included a video of the people who decided to try this challenge. the goal of the advertisement was to make people be more active and more human. i don't think that this article is biased, because it is simply talking about an advertisement that is creative and fun for people that motivates them to be more active. i think that this source is reliable, because Reebok is a big company and they even have footage of people trying out the challenge.
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