"Ford launched an ad campaign to raise awareness around a new program that provides assistance to customers impacted by the coronavirus pandemic, according to a company news release ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Add Clairol’s Nice’n Easy to the list of marketers out to win women over with psychological grit: Its new “Color Fearless” campaign highlights the quick confidence boost some women get from changing their hair color ..." 
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"Nike's new ad campaign has no visuals – instead it simply features text and a voiceover telling us to stop wasting time looking at screens and go out for a run ..."
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"In this beginner’s social media advertising guide, we dig into everything you need to know about launching a social ad campaign ..."
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"Hyundai has taken a progressive social media approach in its latest advertising campaign with an Instagram quiz designed to help users ..."
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"When marketing thinkers talk about "the death of traditional advertising," they may not only mean the shift to digital, but a much larger transformation to alternative methods of ..."
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"Here's why green is a good color choice for advertisers and marketers this year ..."
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"Behavioural insights practice Canvas8 examines how Star Alliance’s Connection Service’s ad campaign rejects stereotypes of Boomer women ..."
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"Alibaba Group launched its first global advertising campaign in advance of the Olympic Winter Games Pyeongchang 2018 ..."
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"Ikea has long been known for the quirky names it gives to its products, but a new ad campaign sees these monikers get even stranger ..."
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" We’ve been writing a lot about Instagram lately, and with good reason. The platform has shown immense growth in recent years, and it’s only getting bigger. Like my friend Jordan mentioned in ..."
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When it comes to building awareness, how much is too much? Multi-channel campaigns harnessing the power of digital space, air time and even real time have proven successful. But when does it tip over into overkill?
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