consumer psychology
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Real-life consumer psychology – with a touch of technology
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Mexico accuses cultural appropriation of Zara, Anthropologie and Patowl brands

Mexico accuses cultural appropriation of Zara, Anthropologie and Patowl brands | consumer psychology | Scoop.it

"The Ministry of Culture asked for explanations for the copying of different textile designs from indigenous communities ..."

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Zara has a new logo, and reviews are mixed

Zara has a new logo, and reviews are mixed | consumer psychology | Scoop.it

"The controversial design reflects the evolution of fashion branding. But would it have killed Zara to add just a little more space between the letters? ..."

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H&M and Zara trick consumers with vague sustainability claims

H&M and Zara trick consumers with vague sustainability claims | consumer psychology | Scoop.it

"A new report on H&M underscores how companies mislead the public by failing to provide adequate detail on their environmental initiatives..."

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