Ad of the Day: The origin story of running legend Usain Bolt, as told by Gatorade | consumer psychology | Scoop.it
From www.adweek.com - July 25, 2016 1:13 PM

"We've learned a lot about Usain Bolt through advertising—that he broke the 100-meter world record in 9.58 seconds, hails from Jamaica, a former colony of England (at whose capital he's appeared, avenging his ancestors, as the Grim Reaper) ..."