“See Now, Buy Now” helps lead the Tommy Hilfiger Group through brand invigoration - STORES: NRF's Magazine | consumer psychology | Scoop.it
From stores.org - January 5, 2018 11:32 AM

"Executives at the Tommy Hilfiger Group had an idea: Wouldn’t it be great if people attending a fashion show could see something they liked on the runway and immediately buy it? Meanwhile, executives at the visual-search firm Slyce had a technology: Rather than having customers type in descriptions of products they want to buy ..."