consumer psychology

"Finding innovative ways to appeal to millennials is certainly not a new challenge for retailers, but H&M is setting out to create a brand where appealing to this lucrative demographic is built into its DNA ..."

"McDonald's Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers. Dubbed Happy Goggles, some 3,500 of them will be made available at 14 restaurants over the weekends of March 5 and March 12. ..."

"IKEA has become a symbol of Swedish utility following the vision of its founder, Ingvar Kamprad, who passed away last week. One of the brand’s recent ads, a press ad made headlines, but its strategy shows how the brand has become part of its customers’ lives through moments big and small ..."

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