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Real-life consumer psychology – with a touch of technology
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The Incredible 75-Year Evolution Of The Superman Logo

The Incredible 75-Year Evolution Of The Superman Logo | consumer psychology | Scoop.it

"Superman's celebrating his 75th anniversary this year. Since his debut in 1938, the logo has undergone many design changes..."

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MediaPost Publications Warby Parker Site Pitches 'Man Of Steel' Glasses 06/13/2013

MediaPost Publications Warby Parker Site Pitches 'Man Of Steel' Glasses 06/13/2013 | consumer psychology | Scoop.it

"In its first partnership with a major motion picture, Warby Parker -- the online marketer of trendy eyeglasses -- has teamed with Warner Bros. for a promotional tie-in to the upcoming reboot of the "Superman" movie franchise, “Man of Steel.”

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