"From movies and media to publishing to fan events, comics and superheroes continued their triumphant march across the pop culture landscape in 2017. Here are some of the highlights ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Brands geared toward younger consumers, such as Mattel, Warner Bros. and DC Comics, are trying to create branded content that resonates with their audiences ..." 
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