consumer psychology
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Real-life consumer psychology – with a touch of technology
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Hershey's takes gold with Olympics ad

Hershey's takes gold with Olympics ad | consumer psychology | Scoop.it

"An ad created for Hershey's, the confectionery giant, engaged viewers more than any other aired during the Summer Olympics, according to a study which tracked people's facial expressions as they watched them ..."

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How brands can help the Summer Olympics—and Brazil—thrive again

How brands can help the Summer Olympics—and Brazil—thrive again | consumer psychology | Scoop.it

"As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact ..."

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