"Because emotions play such a huge role in consumers' decisions, getting them to make sustainably responsible choices has to be an emotional thing. Look to Subaru for an example ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Content is king' – it’s an annoyingly over-used phrase, yet it captures the essence of the present-day marketing scene. Nine in 10 organizations market with content and 78% of CMOs think custom content is the future of marketing...." 
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Scoop.it!
"Have you noticed that your local Subaru dealer probably doesn’t offer deep price cuts and entertaining promotions to get customers in the door. like the sellers of other automboile brands? ..."
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