Coke, McDonald's logos deliver AR content via Snapchat Scan | consumer psychology | Scoop.it
From www.mobilemarketer.com - January 4, 2020 10:02 AM

"McDonald’s and Coca-Cola are the first brands to use Snapchat Scan, an image-recognition feature that lets users of the messaging app scan logos to unlock augmented reality (AR) lenses and content, per an announcement shared with Mobile Marketer. ..."