consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Why Rolexes are so expensive: Discover the luxury brand

Why Rolexes are so expensive: Discover the luxury brand | consumer psychology | Scoop.it
From www.businessinsider.com - April 29, 2023 12:36 PM

"Discover why Rolex watches are so expensive and how the company became the top luxury watch brand in the world ..."

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Garnet Sewell's curator insight, April 30, 2023 4:37 PM
This is pure definition of yesterday price is not todays price. The idea of being ble to purchase  a Rolex for $3000 must be remarkable.
jhportillo02@gmail.com's curator insight, May 10, 2023 6:40 PM
When you think of Rolex you associate the brand with exclusivity, prestige, and luxury. Some of the most expensive time pieces in the world are produced by Rolex, their target market is people with a lot of wealth.
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Rolex and Ferrari fare well on the "Most reputable brand" list ... along with Lego, Disney

Rolex and Ferrari fare well on the "Most reputable brand" list ... along with Lego, Disney | consumer psychology | Scoop.it
From www.thefashionlaw.com - March 12, 2020 11:53 AM

"Rolex and Ferrari are among world’s most “reputable” companies, according to a newly-released study. The Reputation Institute, a New York-based research..."

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In South Korea, weddings and watches

In South Korea, weddings and watches | consumer psychology | Scoop.it
From www.nytimes.com - November 16, 2017 11:46 PM

"As the country’s economy has grown, Swiss watches have become part of the traditional gift exchange between bride and groom ...".

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Where entertainment meets marketing: Lessons from Kingsman, Rolex & James Bond

Where entertainment meets marketing: Lessons from Kingsman, Rolex & James Bond | consumer psychology | Scoop.it
From www.business2community.com - April 18, 2015 3:38 AM

"None of us should be satisfied with what we believe brands to be capable of. Whatever we believe that capability, it can be more ..."

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Via The Digital Rocking Chair
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Dr. Pamela Rutledge's curator insight, April 20, 2015 11:46 AM

By allowing brands to enter a storyworld, they become peers and friends.  When done thoughtfully and seamlessly (in other words, it adds to the story fabric and doesn't trigger the "oh look, product placement" inner voice in the viewer's head) it transforms what is essentially 'advertising' into WOM.  14% of people believe ads from the source; 77% believe WOM.  Very powerful shift.
Marta Béjar's curator insight, April 21, 2015 4:22 AM

The matter of advertisting
Bruce Will's comment, March 9, 2016 10:20 PM
find bond's rolex
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Why Rolex watches are the most reputable consumer products in the world ... - Forbes

Why Rolex watches are the most reputable consumer products in the world ... - Forbes | consumer psychology | Scoop.it
From www.forbes.com - April 15, 2014 12:35 PM

"...Also, Rolex is the most reputable company that exclusively produces a consumer product ..."

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Around 74,000 people have signed a petition to stop Rolex from suing a small family-run company that makes $25 clocks for children

Around 74,000 people have signed a petition to stop Rolex from suing a small family-run company that makes $25 clocks for children | consumer psychology | Scoop.it
From luxurylaunches.com - January 22, 2023 10:05 AM

"A rose by any other name would still be a rose; so would a Rolex. One doesn't expect Rolex's well-established brand to feel threatened by a much smaller, ..."

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Sport's biggest one-off weekend | WARC

Sport's biggest one-off weekend | WARC | consumer psychology | Scoop.it
From www.warc.com - September 28, 2018 2:42 AM

"Interest in the Ryder Cup, which begins in earnest today, extends beyond golf fans, while a restructuring of commercial activity means more brands than ever are becoming involved ..."

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The ten companies with the best reputations worldwide

The ten companies with the best reputations worldwide | consumer psychology | Scoop.it
From www.marketingprofs.com - March 25, 2017 5:33 AM

"The companies with the highest brand reputation in the world's 15 largest economies are led by Rolex, Lego, and Disney, but the rankings varied (often significantly) by region. See the data here ..."

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Rolex: How a 109-year-old brand thrives in the digital age

Rolex: How a 109-year-old brand thrives in the digital age | consumer psychology | Scoop.it
From mashable.com - April 20, 2014 5:35 AM

"Rolex navigates the unruly waters of Facebook and the digital age ..."

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"Our communication on social media enables a better understanding of the brand, its universe, and its values," Rolex tells Mashable.

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carlota puy's curator insight, April 20, 2014 6:01 AM

Cursa temporal entre Rolex i el dia a dia
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