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Real-life consumer psychology – with a touch of technology
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Hugo Boss lands on Roblox to promote new denim-inspired clothing line

Hugo Boss lands on Roblox to promote new denim-inspired clothing line | consumer psychology | Scoop.it

"Planet Hugo carries interactive experiences such as a fashion match game that lets players style different looks ..."

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Adidas launches digital products on Roblox

Adidas launches digital products on Roblox | consumer psychology | Scoop.it

"The sportswear brand has opened virtual pop-up stores that carry licensed digital clothing and bespoke outfits for the platform ..."

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