Ralph Lauren CEO: in 10 years consumers will own three type of clothing – rented, pre-owned and new – CPP-LUXURY | consumer psychology | Scoop.it
From cpp-luxury.com - February 2, 2020 11:31 PM

"Patrice Louvet, the CEO of Ralph Lauren, present at World Economic Forum in Davos, Switzerland surprised the audience with a shocking remark on the wardrobe of a typical consumer in 10 years' time. According to Louvet who runs a US$ 7bn clothing giant the wardrobe of a consumer will consist of three categories: rented clothes, pre-owned clothes, and new clothes ..."