consumer psychology
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Real-life consumer psychology – with a touch of technology
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Is love more dependable than dependability when it comes to brand loyalty? 

Is love more dependable than dependability when it comes to brand loyalty?  | consumer psychology | Scoop.it

"On this Valentine's Day, does love outrank dependability in car ownership? ..."

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Porsche has the most satisfied customers

Porsche has the most satisfied customers | consumer psychology | Scoop.it

"The Porsche brand has again won the overall classification of the prestigious J.D. Power APEAL Study. In addition, the models Porsche 911 Boxster and Macan secured the first places in their categories ..."

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Study says men see Porsche drivers as 'disloyal' and unlikeable

Study says men see Porsche drivers as 'disloyal' and unlikeable | consumer psychology | Scoop.it

"A study by German researchers found men shown pictures of a man they believed had just bought a Porsche perceived him to be unlikeable and disloyal compared with other cars ..."

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Ad of the day: This Porsche magazine ad brings the 911 to life as a floating hologram

Ad of the day: This Porsche magazine ad brings the 911 to life as a floating hologram | consumer psychology | Scoop.it

"Some advertisers have grown increasingly inventive with print media in recent years ..."

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