Ad of the Day: Craving Mr. Peanut? Planters' animated mascot returns, with an attitude | consumer psychology | Scoop.it
From www.adweek.com - December 28, 2016 5:57 AM

"Planters' iconic mascot is getting to be a real nut-buster these days. Slap on your monocle and watch how Mr. Peanut taunts his nemesis, Richard the Nutcracker, in the new ad below, sealing the dude in a glass chamber and tempting him with snacks to test Planters' "craveability."  That's one sadistic nut! ..."