Want to change customer behaviour? Try changing your business model - The Guardian | consumer psychology | Scoop.it
From www.theguardian.com - April 6, 2014 2:09 AM

"Imagine if you got rewarded every time you rode your bike instead of driving, or if you could received a tangible benefit whenever you made a greener choice. Would this change how you go about your day? And could that change be a stimulus to speed up advances in global sustainability? ..."

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