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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Is Twitter dividing its userbase over hearts and stars?

Is Twitter dividing its userbase over hearts and stars? | consumer psychology | Scoop.it

"The dawn of the war between hearts and stars may soon be upon us. Prepare yourself, and be ready to choose a side ..."  ©

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Twitter has six helpful Periscope hints for brands, and most involve buying ads

Twitter has six helpful Periscope hints for brands, and most involve buying ads | consumer psychology | Scoop.it

"Twitter is encouraging brands to promote their Periscope videos with paid tweets, a win-win that could draw more attention to the new app and lift advertising on Twitter ..."

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Four ways brands are already using Twitter's Periscope app

Four ways brands are already using Twitter's Periscope app | consumer psychology | Scoop.it

"One day after debuting as a competitor to red-hot streaming app Meerkat, Twitter-owned Periscope has already gotten the attention of brands, which are testing out what they can do with the live-video app ..."

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Nestlé will be the first brand to run a sponsored Periscope stream

Nestlé will be the first brand to run a sponsored Periscope stream | consumer psychology | Scoop.it

"Since Twitter-owned Periscope launched in March, brands have been curious about how to turn livestreaming video into ads ..."

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Periscope, a streaming Twitter app, steals the show on boxing’s big night

Periscope, a streaming Twitter app, steals the show on boxing’s big night | consumer psychology | Scoop.it

"Users taking advantage of the live-streaming app Periscope to watch the Mayweather-Pacquiao fight saved themselves about $100 and sent a potentially worrisome signal to rights holders ..."

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