consumer psychology
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Real-life consumer psychology – with a touch of technology
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Why do some Coca-Cola bottles have yellow caps?

Why do some Coca-Cola bottles have yellow caps? | consumer psychology | Scoop.it

"Once a year, Coca-Cola releases bottles topped with yellow caps to signify that the product is Kosher for Passover. That means instead of using high-fructose corn syrup, which is forbidden for those who observe, the brand uses real cane sugar — essentially mimicking the formulation for the much-prized Mexican Coke ..."

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Kosher food modernizes for Passover to lure foodies

Kosher food modernizes for Passover to lure foodies | consumer psychology | Scoop.it

"Everything from gluten-free fusilli to matzah s'mores kits are available ..."

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