"Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say “yes” after the ad asks a question and a tone plays ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Macy's recently engaged mobile users with a word-association game on Pandora's iPhone application designed to boost brand awareness and promote a one-day sale. "To be successful in mobile, cognition is required, and participation with a brand message is the best way to achieve cognition..." 
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