consumer psychology
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Real-life consumer psychology – with a touch of technology
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Nissan debuts new logo: 'It shows our commitment to customers, staff and society' | Wheels24

Nissan debuts new logo: 'It shows our commitment to customers, staff and society' | Wheels24 | consumer psychology | Scoop.it

"The new logo is Nissan's first in 20 years, and heralds a new era for the Japanese automaker ..."

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Why Nissan wants to become more attractive to the 'empowered female' | Marketing Magazine

Why Nissan wants to become more attractive to the 'empowered female' | Marketing Magazine | consumer psychology | Scoop.it
"Nissan's global marketing chief Andy Palmer said the rise of the rise of "empowered female" is the biggest consumer trend affecting its worldwide marketing plans..."
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Nissan plays the long game in Saudi Arabia | WARC

Nissan plays the long game in Saudi Arabia | WARC | consumer psychology | Scoop.it

"Nissan was the first automaker out of the starting blocks last year when it was announced that women would be permitted to drive in the Kingdom of Saudi Arabia, but the brand’s strategy is based on a marathon not a sprint ..."

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