consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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How luxury brands take Chinese consumers cruising in New York

How luxury brands take Chinese consumers cruising in New York | consumer psychology | Scoop.it

"Cruise show has evolved into a competitive sport for fashion brands to present over-the-top experiences, commercially-accessible pieces in exotic locations ..."

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Popular Japanese comedian wants to bring her plus-size fashion to the U.S. 

Popular Japanese comedian wants to bring her plus-size fashion to the U.S.  | consumer psychology | Scoop.it

"Naomi Watanabe, a 30-year-old comedian who lip-synced to Beyoncé, wants to open a store in New York ..."

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New York is bringing solar to the masses through smart community solar policies

New York is bringing solar to the masses through smart community solar policies | consumer psychology | Scoop.it

"Community shared is taking off, but not necessarily in the places with the most sunshine. Rather, solar is growing in states with the strongest policy ..."

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9/11 Museum a tough sell for New Yorkers: WSJ

9/11 Museum a tough sell for New Yorkers: WSJ | consumer psychology | Scoop.it

"Two years after it opened and lacking government funding, the National September 11 Memorial Museum is making a push to persuade reluctant New Yorkers to have a look ..."

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N.Y. subway riders can now shop on Amazon while underground

N.Y. subway riders can now shop on Amazon while underground | consumer psychology | Scoop.it

Erlier this year, design firm Control Group partnered with New York's Metropolitan Transportation Authority to roll out large digital kiosks underground that display maps of the city's transit systems.

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The dizzying work of hand-painting ads across New York city skyscrapers

The dizzying work of hand-painting ads across New York city skyscrapers | consumer psychology | Scoop.it

"Walk around New York City, and you're bound to see the work of these "wall dogs"—the men and women who paint billboard-size ads by hand, high above the city streets. Their work is exacting, and the places they paint are terrifying ..."

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Nordstrom conquers New York with its new men's store

Nordstrom conquers New York with its new men's store | consumer psychology | Scoop.it

"Nordstrom’s new 47,000-square-foot Men’s Store has opened in Manhattan, and it is a gem. Focused on young customers, the store sparkles with innovative ideas that will change the shopping experience and disrupt the industry ..."

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How Nike, Adidas are leading the future of retail

How Nike, Adidas are leading the future of retail | consumer psychology | Scoop.it

"New stores from Nike, Adidas are leading the future of retail ..."

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Kellogg's is opening a cereal cafe in NYC

Kellogg's is opening a cereal cafe in NYC | consumer psychology | Scoop.it

"Kellogg's is opening its first-ever cafe in NYC's Times Square. The menu will feature 10 items, all made from its breakfast cereals ..."

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The end of prescriptions as we know them in New York

The end of prescriptions as we know them in New York | consumer psychology | Scoop.it

"Starting on March 27, physicians in the state will have to write out prescriptions electronically, as part of an effort to reduce fraud and errors ..."

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Logos in place branding: Gimmicks or social change-makers? | UP ...

Logos in place branding: Gimmicks or social change-makers? | UP ... | consumer psychology | Scoop.it

"But on the other hand, there are those who still believe that meaningful logos and smart slogans are important elements of good branding campaigns. The reality, I believe, lies somewhere in between those two opposing ..."

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Vending machine dispenses 'free' T-shirts made from recycled plastics | Greener Package

Vending machine dispenses 'free' T-shirts made from recycled plastics | Greener Package | consumer psychology | Scoop.it

"To celebrate New York Fashion Week as well as new eco-chic clothing, the Plastics Make it Possible initiave sponsors a vending machine that dispenses recycled plastic T-shirts..."

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