"New Balance-backed tennis star Coco Gauff may only be 15, but she has already made quite the name for herself with the Gen Z crowd ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"New Balance's newly formed Digital Sport division will focus on digital experiences and wearables for athletes including an Android Wear smartwatch ..." 
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"Most New Balance sneakers are made in Asia, but many consumers in China want the ones made in America. They say the quality is better. And the company's U.S. factories are happy to fill the demand ..."
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"New Balance is taking aim at post-collegiate, metropolitan female athletes with a new marketing push that includes its first-ever catalog set to reach 1 million targeted consumers next week ..."
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