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Nestlé is developing products to accompany drugs like Ozempic— amid fears they’ll eat into food sales

Nestlé is developing products to accompany drugs like Ozempic— amid fears they’ll eat into food sales | consumer psychology | Scoop.it

"Nestlé’s chief executive said the appetite-killing drugs hadn’t cut into food sales yet—but created an opportunity for supplements and products to help people keep weight off ..."

healthcare's curator insight, January 26, 1:07 PM

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Nestlé expands blockchain to Swedish coffee brand Zoégas

Nestlé expands blockchain to Swedish coffee brand Zoégas | consumer psychology | Scoop.it

"Nestlé is expanding its use of blockchain technology to its Zoégas coffee brand to allow customers to trace each bag of coffee back to its sourcing origin in Brazil, Rwanda or Colombia, according to a release ..."

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Nestlé looks East for inspiration: Japanese KitKat Green Tea Matcha to hit Europe 

Nestlé looks East for inspiration: Japanese KitKat Green Tea Matcha to hit Europe  | consumer psychology | Scoop.it

"KitKat Japan is a notable success story for Nestlé. At a time when food sector revenue has been under pressure – not least in Japan where demographic trends such as the ageing and declining population have depressed the market – KitKat Japan has gone from strength-to-strength ..."

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Nestlé plans Good-Loop follow up | WARC

Nestlé plans Good-Loop follow up | WARC | consumer psychology | Scoop.it

"Nestle ran its first ad on ethical ad platform Good-Loop this week, for KitKat, but already it is looking at extending the collaboration to other brands in its portfolio, in a move that arguably puts a value on purpose ..."

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Nestlé is spending up to $500 million to buy a majority stake in the trendy coffee chain Blue Bottle

Nestlé is spending up to $500 million to buy a majority stake in the trendy coffee chain Blue Bottle | consumer psychology | Scoop.it

"Nestlé is dropping up to $500 million to take a majority stake in the hip coffee brand Blue Bottle Coffee ..."

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Nestle looks to new food lines as sales growth slows

Nestle looks to new food lines as sales growth slows | consumer psychology | Scoop.it

"Nestle is counting on new products and price increases in the second half of the year ..."

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How Coke, Mondelez and Nestlé are using Facebook's Slideshow to reach emerging markets

How Coke, Mondelez and Nestlé are using Facebook's Slideshow to reach emerging markets | consumer psychology | Scoop.it

"For the first time, the social network shares data from top-performing campaigns ..."

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How Nestlé is turning South Africa's traditional leafy greens to gold - AFKInsider

How Nestlé is turning South Africa's traditional leafy greens to gold - AFKInsider | consumer psychology | Scoop.it

Nestlé has a new noodle product containing morogo, South Africa's traditional leafy greens. It's the result of a public-private research collaboration.

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Nestlé will be the first brand to run a sponsored Periscope stream

Nestlé will be the first brand to run a sponsored Periscope stream | consumer psychology | Scoop.it

"Since Twitter-owned Periscope launched in March, brands have been curious about how to turn livestreaming video into ads ..."

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Nestle to pay cocoa farmers to keep children in school

Nestle to pay cocoa farmers to keep children in school | consumer psychology | Scoop.it

"Nestle will start paying cocoa farmers cash if they send their children to school rather than out to tend crops as part of a push to purchase all of its cocoa through a fully traceable, directly sourced supply chain ... "

Obtain Wealth Online's curator insight, February 5, 2022 4:49 PM

That is a good thing that they decided to do this. Keeping children in school is so important to the future success of the society.

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Nestlé to offer blockchain milk tracing system to consumers

Nestlé to offer blockchain milk tracing system to consumers | consumer psychology | Scoop.it

"Swiss food producer Nestlé has ramped up its exploration of blockchain technology by joining a platform that allows consumers to track milk from ..."

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Nestlé acquires rights to technology to fight iron deficiency

Nestlé acquires rights to technology to fight iron deficiency | consumer psychology | Scoop.it

"Nestlé has purchased the rights to new technology said to work on iron deficiency without harming the taste of foods or beverages ..."

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Chinese thirst for bottled water benefits Nestlé | WARC

Chinese thirst for bottled water benefits Nestlé | WARC | consumer psychology | Scoop.it

"China’s bottled water market is dominated by local brands, but a growing number of health-conscious and aspirational consumers have developed a taste for imported mineral water, which is a boon for international brands ..."

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Nestlé creates a new sugar: Use less, get the same taste

Nestlé creates a new sugar: Use less, get the same taste | consumer psychology | Scoop.it

"For years, food and beverage companies like Pepsi Co ..."

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Nestlé rebuilds its Maggi brand

Nestlé rebuilds its Maggi brand | consumer psychology | Scoop.it

"When Nestlé faced its biggest ever PR crisis in India, the recall of Maggi noodles, the company was determined not to ..."

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Nestlé wants to sell you both sugary snacks and diabetes pills

Nestlé wants to sell you both sugary snacks and diabetes pills | consumer psychology | Scoop.it
Take two Butterfingers and call me in the morning.
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TV dinners in a Netflix world

TV dinners in a Netflix world | consumer psychology | Scoop.it

"Big food companies like Nestlé are sinking money into revitalizing their frozen offerings, after upstarts have taken supermarket freezer space with more innovative foods ..."

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Turkey attracts global brands : News from warc.com

Turkey attracts global brands : News from warc.com | consumer psychology | Scoop.it

"Coca-Cola, Nestlé and IBM are among the global brands that have taken advantage of Turkey's strategic location as well as its sizeable domestic market, a new survey has found..."

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