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Scoop.it!
"With the NCAA Women's and Men's March Madness tournaments currently underway -- it is running from now until March 26.-- brands are looking to engage with college basketball fans through social media and connected TV as they aim to attract a younger audience ..." 
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Scoop.it!
"NCAA's new rules on NIL marketing collide perfectly with a booming creator economy, giving golden opportunities to athletes unlikely to turn pro -- and some of them are ... interesting ..."
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