"Coca-Cola is planning to bring its Middle East juice drink Rani Float to India, on the back of soaring consumer interest in the segment ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Luxury goods market in the Gulf is in a state of flux. Traditionally, the region has been known to be a thriving destination for many major luxury brands, fostered by factors such as the development of swanky malls and the swell in high net worth individuals (HNIs). In the Middle East, the size of the …" 
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"Muslims, especially in Saudi Arabia, break their fast in the holy month with the purple drink and dates ..."
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"OMO’s gold-winning campaign in last year’s WARC Media Awards offered a new take on integration. Tahaab Rais, Regional Head of Strategic Planning, FP7/MENA, explains how eBay, ambient, Periscope, a 23-hour Facebook Live ad and social media disrupted and engaged Arab parents in a quest to show them that dirt is good. ..."
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"Lamborghini has opened its largest showroom in the world, appropriately located in Dubai.The palatial showroom features 1,800 square meters of space distributed over three floors, including a dedicated service center. "The Middle East is a strong market ..."
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"Netflix brings a unified global branding to the markets it's now entering, such as the Middle East ..."
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